Why high-growth startup should consider category creation — Josh Lowman // Gold Front

This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy.
About the speaker

Josh Lowman

Gold Front

 - Gold Front

Josh is a partner and creative director at Gold Front. They help founders and marketing leaders create story-driven brands.

Show Notes

Quotes

  • “Category design is essential to do so that you can win. “ - Josh

  • “You always want to be different than anybody else.” -Josh

  • “Whether it's category or product marketing that you're doing, either way, you're reaping the benefits of both of those strategies. “ - Benjamin

About the speaker

Josh Lowman

Gold Front

 - Gold Front

Josh is a partner and creative director at Gold Front. They help founders and marketing leaders create story-driven brands.

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