Channels that dip in the summer? — Pamela Bump // Hubspot
- Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
- Part 2 Channels that dip in the summer? — Pamela Bump // Hubspot
- Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
- Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
- Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Show Notes
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01:59Marketing channels that dip during the summerOrganic, email marketing search usually dips throughout the summer months. In fact, the same can be said around any holiday period.
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05:12The metrics that decrease in the summerIn email marketing, open rates go down during the summer as people are unplugging. And when they do open the emails, theres also a low CTR.
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06:45What your declining metrics might meanA low open rate may mean that people are not in the mood for business interactions. A low CTR could be pointing to either a content issue.
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07:32Marketing activities that struggle in the summer monthsProfessional and educational events dont do well in the summer. People pay more attention to leisure at this time.
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09:10Marketing strategies to avoid during the summer monthsYou want to avoid paid advertising in the summer months if youre pushing out business content. The same applies if you offer business services at a physical store.
Quotes
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"There are definite seasonality trends with different channels. One in particular is organic search… You're going to see people searching different things." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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"Open rates are usually the red flag that our subject lines arent doing the job to pull people in, or there might be a seasonal issue... " - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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"If you're pushing out content, that's business oriented to an audience that is focused on summer content, you might not have as much of an ROI..." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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“When people open your email and your click through rate is so low, that might be a sign that the content you're sending them is really not relevant...” - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
- Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
- Part 2 Channels that dip in the summer? — Pamela Bump // Hubspot
- Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
- Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
- Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Up Next:
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Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer brings a lull in activity while it’s the opposite for others. How can you win marketing despite the seasonal downturn? Today, Pamela discusses what is the summer marketing slump.
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Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, is back for day 2 of Summer Slump Week. As you’ve already noticed, marketing can be seasonal. So something that works in the winter, might not necessarily work the same way in the summer months. Today, Pamela talks about what marketing channels dip during the summer.
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Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. But this doesn’t mean you need to stop marketing in the summer. Today, Pamela discusses the marketing channels that are more effective during the summer.
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Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, discusses marketing in the summer months. If you’re not in the travelling and leisure sector, then you most likely experience the summer slump. Do you just stop marketing at this time? Today, Pamela talks about how to recalibrate your marketing based on seasonality.
Play Podcast -
Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, continues the conversation about marketing in the summer months. Summer is the time when a lot of people unwind and recharge. As a marketer, though, how can you make sure that you also get this time to relax without negative business effects. Today, Pamela talks about how to keep your jobs while taking vacation in the summer.
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