Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io
- Part 1What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io
- Part 2Facebook Conversion API changes — Vlad Zhovtenko // RedTrack.io
- Part 3 Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io
Show Notes
Quotes
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“It's basically Apple, Facebook to an essence Google because of those other companies who have the highest amount of first party data... this gives them a very strong, competitive edge against all the other companies can use to thrive on stuff like true marketing, where you don't need to have a huge database.”
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“So basically what stopped here is the ability for a marketer to go and just buy access to an audience, sort of at scale, across the open web...”
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“And a lot of businesses build their KPIs on top of it. Now you can't profile people that easily...”
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“In my opinion, third-party cookies are totally dead. Its just that nobody has realized this. Safari blocked them, probably in 2018. And then it was followed by FireFox.”
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“They will also shut down any cross site tracking technology cookies. They will be gone by the end of 2021, nobody knows the exact date”
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“The idea behind digital fingerprints will also be sort of gone...”
- Part 1What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io
- Part 2Facebook Conversion API changes — Vlad Zhovtenko // RedTrack.io
- Part 3 Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io
Up Next:
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Part 1What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are still more changes to come. Ben and Vlad get into detail about what these changes are and how they will affect how you use Facebook’s ads manager. Once you understand the changes, you can make them work for you
Play Podcast -
Part 2Facebook Conversion API changes — Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses the changes to Facebook’s conversion API with Ben. Is there any advantage from going the pixel-free route? A lot of changes are being made surrounding privacy concerns and this directly affects data tracking and collection. We’re currently in one of the most exciting and game-changing eras in the ad tracking world with Facebook.
Play Podcast -
Part 3Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io
Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. Before industry giants started conversations to remove them, third-party cookies were a mainstay for most websites. Now that marketing is taking a different direction, what does this mean for the future of advertising?
