Creating an opt-in value exchange — Charlie Silver // Permission.io
- Part 1Web3’s impact in Permission-based advertising — Charlie Silver // Permission.io
- Part 2 Creating an opt-in value exchange — Charlie Silver // Permission.io
- Part 3Creating an opt-in value exchange — Charlie Silver // Permission.io (copy)
Show Notes
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02:29How brands are creating an optPermission.ios demand side platform allows brands to offer users 500 ASK for future messaging opt-in. Brands get a database of users whove opted into marketing from them.
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04:32How Permission.io sources its inventory for advertisersPermission bids on inventory through The Trade Desk and Google Ads. When an advertiser uses Permission, 10%-15% of their ad spend is used to purchase crypto to run ads.
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05:40Permission.io versus other vendorsPermission.ios platform provides a better ROI than other vendors. Theyve built their crypto rewards into the advertising exchange.
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07:30Scoring the value of a customers dataThis is purely contextual and based on what the advertiser is selling. Sophistication is growing in terms of understanding the value of data and the rewards algorithm.
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10:03The value of ASK coinIt is currently on a number of smaller exchanges. Permission.io is building consumer and advertiser awareness, and hopes to list on major exchanges by the end of this year.
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12:19How the internet is disrupting banking and financeWeb 3 is all about blockchain technology and token economics. Big banks have identified the trend and already have large investments in cryptocurrency.
Quotes
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"Permission.ios demand side platform allows brands to offer users 500 ASK for their opt-in to future messaging. It allows the brand to build a database of people who are volunteering to be marketed to." -Charlie Silver, Permission.io, CEO
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"Advertising through Permission ads is the same as advertising through The Trade Desk or Google Ads. We have to bid for the inventory, just like an advertiser would." -Charlie Silver, Permission.io, CEO
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"When an advertiser comes through Permission, a portion of their ad spend is dedicated to the crypto. So 10%-15% of their media spend is purchasing our crypto in order to run those ads." -Charlie Silver, Permission.io, CEO
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"When you spend $100,000 with us, even though a portion of it is dedicated to purchase crypto, you are going to get a much better ROI on the Permission.io platform than you will on others." -Charlie Silver, Permission.io, CEO
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"For somebody selling high-end cars, their targeting and their reward is going to differ from somebody selling soap. It's a massive spectrum of what someone's data is worth." -Charlie Silver, Permission.io, CEO
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"Our business goal is to make ASK the most widely used crypto in digital advertising." -Charlie Silver, Permission.io, CEO
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"JP Morgan, Goldman Sachs, all the big banks recognize the trend, and they have huge commitments and investments in crypto. The big guys arent going to suffer, they'll adapt." -Charlie Silver, Permission.io, CEO
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"Driven by the internet, the next big wave of technology disruption is going after finance and banking. And that's what Web 3 is about " -Charlie Silver, Permission.io, CEO
- Part 1Web3’s impact in Permission-based advertising — Charlie Silver // Permission.io
- Part 2 Creating an opt-in value exchange — Charlie Silver // Permission.io
- Part 3Creating an opt-in value exchange — Charlie Silver // Permission.io (copy)
Up Next:
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Part 1Web3’s impact in Permission-based advertising — Charlie Silver // Permission.io
Charlie Silver, Permission.io CEO, discusses permission-based marketing benefits, and value exchange in advertising. Mounting regulations and user concerns about data privacy have altered advertising. Brands must now seek permission to use personal data, and consumers don’t always opt-in. Today, Charlie looks at the impact of permission-based advertising.
Play Podcast -
Part 2Creating an opt-in value exchange — Charlie Silver // Permission.io
CEO of Permission.io, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, advertisers need to give users a reason to opt-in for future messaging. Permission.io is enabling brands to do that with the ASK coin. Today, Charlie illustrates the process of creating an opt-in value exchange.
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Part 3Creating an opt-in value exchange — Charlie Silver // Permission.io (copy)
CEO of Permission.io, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, advertisers need to give users a reason to opt-in for future messaging. Permission.io is enabling brands to do that with the ASK coin. Today, Charlie illustrates the process of creating an opt-in value exchange.
Play Podcast
