Creating an opt-in value exchange — Charlie Silver //

CEO of, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, advertisers need to give users a reason to opt-in for future messaging. is enabling brands to do that with the ASK coin. Today, Charlie illustrates the process of creating an opt-in value exchange.
About the speaker

Charlie Silver


Charlie is CEO of

Show Notes

  • 02:29
    How brands are creating an opt
    Permission.ios demand side platform allows brands to offer users 500 ASK for future messaging opt-in. Brands get a database of users whove opted into marketing from them.
  • 04:32
    How sources its inventory for advertisers
    Permission bids on inventory through The Trade Desk and Google Ads. When an advertiser uses Permission, 10%-15% of their ad spend is used to purchase crypto to run ads.
  • 05:40 versus other vendors
    Permission.ios platform provides a better ROI than other vendors. Theyve built their crypto rewards into the advertising exchange.
  • 07:30
    Scoring the value of a customers data
    This is purely contextual and based on what the advertiser is selling. Sophistication is growing in terms of understanding the value of data and the rewards algorithm.
  • 10:03
    The value of ASK coin
    It is currently on a number of smaller exchanges. is building consumer and advertiser awareness, and hopes to list on major exchanges by the end of this year.
  • 12:19
    How the internet is disrupting banking and finance
    Web 3 is all about blockchain technology and token economics. Big banks have identified the trend and already have large investments in cryptocurrency.


  • "Permission.ios demand side platform allows brands to offer users 500 ASK for their opt-in to future messaging. It allows the brand to build a database of people who are volunteering to be marketed to." -Charlie Silver,, CEO

  • "Advertising through Permission ads is the same as advertising through The Trade Desk or Google Ads. We have to bid for the inventory, just like an advertiser would." -Charlie Silver,, CEO

  • "When an advertiser comes through Permission, a portion of their ad spend is dedicated to the crypto. So 10%-15% of their media spend is purchasing our crypto in order to run those ads." -Charlie Silver,, CEO

  • "When you spend $100,000 with us, even though a portion of it is dedicated to purchase crypto, you are going to get a much better ROI on the platform than you will on others." -Charlie Silver,, CEO

  • "For somebody selling high-end cars, their targeting and their reward is going to differ from somebody selling soap. It's a massive spectrum of what someone's data is worth." -Charlie Silver,, CEO

  • "Our business goal is to make ASK the most widely used crypto in digital advertising." -Charlie Silver,, CEO

  • "JP Morgan, Goldman Sachs, all the big banks recognize the trend, and they have huge commitments and investments in crypto. The big guys arent going to suffer, they'll adapt." -Charlie Silver,, CEO

  • "Driven by the internet, the next big wave of technology disruption is going after finance and banking. And that's what Web 3 is about " -Charlie Silver,, CEO

About the speaker

Charlie Silver


Charlie is CEO of

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