Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Michael Schoen
Neustar
- Part 1Value, cost, and risk associated with your data — Michael Schoen // Neustar
- Part 2 Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Show Notes
Quotes
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“One of the biggest challenges is simply the collection of data.” - Michael “Multi-channel attribution is better than the last touch attribution.” - Michael “Marketing doesn’t drive 100 percent of sales.” - Michael “The marketing impact of different touch points is going to vary by audience.” - Michael “We typically incorporate three to four months of data before we begin generating a model.” - Michael “We are also looking to build relationships with brands that are looking to run for multiple years. Also, we typically look at engagements that are about $400,000 per year or above.” - Michael
- Part 1Value, cost, and risk associated with your data — Michael Schoen // Neustar
- Part 2 Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Michael Schoen
Neustar
Up Next:
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Part 1Value, cost, and risk associated with your data — Michael Schoen // Neustar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 1 of our conversation, Michael is going to tell us about how customer data for user marketing is evolving.
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Part 2Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we are going to talk about cross channel measurement.
