Using Influencers to Boost your Reputation
Part 1Using Influencers to Boost your Reputation
Today we continue our discussion on how to leverage influencers and reviews to boost the visibility and credibility of your brand. Joining us is Joe Sinkwitz, who is the co-founder and CEO at Intellifluence, which is a SAAS tool that helps brands discover the right influencers for their products, pitch them, and get honest reviews that turn into sales. Prior to launching Intellifluence, Joe worked at an SEO agency and a content marketplace, so he's got a wide set of experiences and we're excited to have him. Yesterday he walked us through the value of reviews and reputation management, and today he's going to describe how to use influencers to drive reviews and other valuable marketing assets.