Using Content (& SEO) As a Growth Vehicle (Jordan Koene — Searchmetrics)

Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast's sponsors and a world-renowned expert in driving SEO & organic growth. In this episode, Jordan is going to talk us through the tradeoffs of investing in paid and earned media, how to use content as a marketing vehicle, and an overview of the tools SEO’s use to drive business results.
About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Jordan is an ambitious leader with a passion for hard work. This quality is present in every new challenge including how Jordan mentors high-performing teams. He has experience in both B2B and B2C environments with continuous results in growth and operations.

  • Part 1 Using Content (& SEO) As a Growth Vehicle (Jordan Koene — Searchmetrics)

Show Notes

  • Benjamin: Welcome back to the Martech Podcast. I'm your host, Benjamin Shapiro. In this podcast, we tell the stories of world
    class marketers that use technology to drive business results and achieve career success.This podcast is sponsored by Searchmetrics. Searchmetrics is a search engine optimization platform that helps businesses who care about their online presence, understand how their content is viewed by Google, and what they can do to improve their rankings. If you're an enterprise level marketer, the Searchmetrics suite of software and services will help you optimize your existing content, help you understand what topics you need to cover, and how to ensure that your writers produce effective posts. Billions of Google searches happen every day, Searchmetrics gets your stories to the top. For more information, go to searchmetrics.com.
    In this episode of the Martech Podcast, we are fortunate to have a chance to hear from one of our sponsors and one of the world's most renowned experts in creating organic growth. Jordan Koene is the general manager of the US market at Searchmetrics and I am very excited to have him as our first guest on the Martech Podcast. Jordan, thanks for joining us.
  • Part 1 Using Content (& SEO) As a Growth Vehicle (Jordan Koene — Searchmetrics)
About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Jordan is an ambitious leader with a passion for hard work. This quality is present in every new challenge including how Jordan mentors high-performing teams. He has experience in both B2B and B2C environments with continuous results in growth and operations.

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    Part 1Using Content (& SEO) As a Growth Vehicle (Jordan Koene — Searchmetrics)

    Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast's sponsors and a world-renowned expert in driving SEO & organic growth. In this episode, Jordan is going to talk us through the tradeoffs of investing in paid and earned media, how to use content as a marketing vehicle, and an overview of the tools SEO’s use to drive business results.