Ultimate Guide to Community-Led Growth — Lloyed Lobo // Boast.AI
- Part 1 Ultimate Guide to Community-Led Growth — Lloyed Lobo // Boast.AI
- Part 2Monetizing your community marketing efforts — Lloyed Lobo // Boast.AI
Show Notes
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02:20About Boast.AIBoast.AI is about helping businesses make that true connection to customers. This is achieved by providing that networking space for community building.
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05:23How to approach building a communityA lot of successful businesses like Canva and AirBNB, use the community building model. You have to be willing to give a lot before you get.
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07:11Getting your community startedJust like anything else youre working, you need a plan and a goal to work towards. Get to know your target and how you can help them.
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08:50How get your community to come togetherDont try to do too many things at once. Focus on one thing that you can scale and grow from there.
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13:30Physical events VS Virtual eventsTheres benefit from both in-person events and building an online community. Use a mixture of the two, with a cadence that works for you.
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16:16Making sure your community sticksYou want to be putting our content where people are already gathering, whether online or not. This is how youll be sure to attract the right type of people.
Quotes
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"Every dollar spent in innovation returns 20 in new economic activity..." - Lloyed Lobo, Co-founder & President, Boast.AI
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"We've got 115,000 subscribers. We host nearly 100 events a year, 2 webinars a week, conferences which generate a huge brand value in word of mouth leads for us." - Lloyed Lobo, Co-founder & President, Boast.AI
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"Fall in love with your customer and make them successful beyond your product or service." - Lloyed Lobo, Co-founder & President, Boast.AI
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“If you build a community, you will not become a commodity.” - Lloyed Lobo, Co-founder & President, Boast.AI
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“ I think we're in the era of community… help enough people get what they want. Give before you get. If you don't have that DNA, don't do it because the payback is very long.” - Lloyed Lobo, Co-founder & President, Boast.AI
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“I look at community building the same way you'd build a product. The tip number one is set a very aggressive goal...” - Lloyed Lobo, Co-founder & President, Boast.AI
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“Anytime you incorporate more than two senses, which is taste, touch, smell, and you do it with a cadence, you start building genuine connections.” - Lloyed Lobo, Co-founder & President, Boast.AI
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“Nail something first, nail it and then scale it… So you get to a point of 5 to 10 million in revenue, let's say, then you can start adding adjacent things...” - Lloyed Lobo, Co-founder & President, Boast.AI
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“If you have an audience that you're targeting and you're serving a wide space, start doing IRL events...” - Lloyed Lobo, Co-founder & President, Boast.AI
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“If there's 100 or 10 or 500 people meeting very regularly in person, then there's some magic there that we can scale.” - Lloyed Lobo, Co-founder & President, Boast.AI
- Part 1 Ultimate Guide to Community-Led Growth — Lloyed Lobo // Boast.AI
- Part 2Monetizing your community marketing efforts — Lloyed Lobo // Boast.AI
Up Next:
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Part 1Ultimate Guide to Community-Led Growth — Lloyed Lobo // Boast.AI
Lloyed Lobo, co-founder and president of Boast.AI, discusses community driven marketing. One of the best things you can do for your brand is to build a community around it. But not a lot of people know exactly how to foster such relationships. So today, Lloyed talks about his ultimate guide to community-led growth.
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Part 2Monetizing your community marketing efforts — Lloyed Lobo // Boast.AI
Lloyed Lobo, co-founder and president of Boast.AI, talks about community driven marketing. So you’ve gotten a few people together in your community. The next step is to figure out ways to monetize your new following. Today, Lloyd discusses how you can monetize your community marketing efforts.
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