Navigating the influencer-led B2B buyers journey — Jake Randall // Common Room
- Part 1 Navigating the influencer-led B2B buyers journey — Jake Randall // Common Room
- Part 2Understanding community-led growth — Jake Randall // Common Room
Show Notes
Quotes
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"If you look at any of the Gartner research out there, the vast majority of buyers who survey say, I'd rather not talk to sales." - Jake Randall
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"Everyone's trying to figure out how to get into influencer marketing. When a well-regarded figure in your industry talks about your product or service, it carries more weight than any new content you put on your website." - Jake Randall
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"We work with hundreds of companies that have said, the way we're thinking about getting to our primary ICP is understanding who they're talking to, what they care about, etc. That will break through the ultimate noise." - Jake Randall
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"Spend a lot of time understanding what are the proverbial watering holes that your ICP are going to and how you can meet them there." - Jake Randall
- Part 1 Navigating the influencer-led B2B buyers journey — Jake Randall // Common Room
- Part 2Understanding community-led growth — Jake Randall // Common Room
Up Next:
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Part 1Navigating the influencer-led B2B buyers journey — Jake Randall // Common Room
Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where they are and adding value at the right time. Today, Jake discusses navigating the influencer-led B2B buyer’s journey.
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Part 2Understanding community-led growth — Jake Randall // Common Room
Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses.
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