Digital fraud in America 2021 — Curtis Boyd / Objection Co

Quotes

• “This data security company found a folder with 200,000 fake profiles that showed payments for their Amazon reviews. Facebook cleaned up 16,000 groups that exchanged fake reviews. Google last year alone, they cleaned up 55 million fake reviews.”

• “People are spending even more to get bad reviews. It's a multi-billion dollar market on Google alone. It's going to be a cat and mouse game until we do a better job authenticating people and identifying who they are and what their relationship is to the business.”

• “In my opinion, the best referral is still word of mouth. The best type of referrals are word of mouth referrals coming from people who were inspired to share the company with their friends and family.”

• “You need to provide a -star experience worth talking about. You need to really go above and beyond what it is that you're doing in selling. Businesses who figure out customer experience and really nail it are the ones getting more reviews and word of mouth marketing.”

• “From a marketing perspective, the answer here is, reviews are important and they're going to continue to be important. So if you want to do it the right way, what you need to focus on is not how to buy reviews, but how to manufacture reviews.”

• “I like to tell people to stop marketing and be remarkable. Provide remarkable service and your marketing will come. It takes time to figure out processes and automation, but automation is just the tool. The tool can only work after you provide a remarkable experience.”