Why unique data sets are the AI competitive advantage of the future — Shay Howe // ActiveCampaign
- Part 1The power of owned media assets — Shay Howe // ActiveCampaign
- Part 2 Why unique data sets are the AI competitive advantage of the future — Shay Howe // ActiveCampaign
Show Notes
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02:30Leveraging data for competitive advantages in AI driven marketing
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04:32Balancing data collection and usability
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05:35How AI simplifies complex decision making processes in marketing
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06:55How ActiveCampaign is leveraging AI to apply structure to unstructured data
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09:16Using AI in content creation for research and drafts
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10:37The future of AI in enhancing decision making and efficiency
Quotes
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"Amassing a substantial dataset that encompasses user interactions on your website and tracks sentiment across your different owned online channels holds immense power." - Shay Howe
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"Not all data is created equally. The most valuable data we can get is data that is accurate and timely." - Shay Howe
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"While we still have to put our own spin on it, AI has enabled us to change the cycle time of content development." - Shay Howe
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"We're using AI for content development, but only in a proofreading or first draft phase. It is not by any means taking over what we're doing on the content development side." - Shay Howe
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"Where I get excited about is where AI can fundamentally start to give you more insights, help you make stronger decisions, if not make some of those decisions for you, albeit with human control involved." - Shay Howe
- Part 1The power of owned media assets — Shay Howe // ActiveCampaign
- Part 2 Why unique data sets are the AI competitive advantage of the future — Shay Howe // ActiveCampaign
Up Next:
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Part 1The power of owned media assets — Shay Howe // ActiveCampaign
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets.
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Part 2Why unique data sets are the AI competitive advantage of the future — Shay Howe // ActiveCampaign
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future
