Shay Howe | ActiveCampaign
Why unique data sets are the AI competitive advantage of the future — Shay Howe // ActiveCampaign
B2B
Owned Media Assets
SAAS
Artificial Intelligence
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing…
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