The Path from Aerospace Engineering to AI-driven CRO

Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns.
About the speaker

Guy Yalif

Intellemize

- Intellemize

Guy is a Co-Founder and CEO at Intellimize, which is a platform that automatically optimizes websites to drive revenue and customer acquisition through an AI technology.

  • Part 1 The Path from Aerospace Engineering to AI-driven CRO

Show Notes

  • 02:07
    Getting into marketing
    03:56 - The reason for not following the education path

Quotes

  • “I started as an Aerospace Engineer and I thought I was going to design airplanes for the rest of my life.” - Guy

  • “I was also in charge of leading the Global Product Marketing team at Yahoo.” - Guy

  • “I have picked management consulting for 2 reasons - a bunch of friends were trying it and I was born a bit late for the aerospace engineering.” - Guy

  • “As a team, we have won Yahoos highest internal honor.” - Guy

  • “We were using a lot of consumer storytelling techniques in B2B marketing.” - Guy

  • “Bright Roll was a growing company focused on programmatic advertising.” - Guy

  • “The focus of understanding your prospects is crucial in being a founder.” - Guy

  • “Go learn by being great at several companies and explore different size companies, different cultures, different environments. Its the only way to learn what is right for you.” - Guy

  • Part 1 The Path from Aerospace Engineering to AI-driven CRO
About the speaker

Guy Yalif

Intellemize

- Intellemize

Guy is a Co-Founder and CEO at Intellimize, which is a platform that automatically optimizes websites to drive revenue and customer acquisition through an AI technology.

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    Part 1The Path from Aerospace Engineering to AI-driven CRO

    Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns.