The Enterprise B2B SAAS Digital Marketing Playbook — Greg Poirier // CloudKettle

Today we're going to discuss a topic that's near and dear to my heart as a marketing consultant: B2B enterprise marketing. Joining us is Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In Part 1 of our conversation, Greg tells us about some of the marketing trends he sees in the enterprise of B2B marketing space.
About the speaker

Greg Poirier

Cloud Kettle

 - Cloud Kettle

Greg is the President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals.

Show Notes

  • Gregs Background and Work
    (02:09)
    Cloud Kettle has been around for five years. My senior assistant John and I were hired to do marketing operations for a number of SaaS companies. The last time around, John eventually became CEO and I became COO of last company we worked at.
About the speaker

Greg Poirier

Cloud Kettle

 - Cloud Kettle

Greg is the President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals.

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