The Differences Between Growth & Traditional Marketing — (Part 2) Graham Hunter // Groundwork Growth
- B2B
- The podcast episode can be classified as "Organic Growth".
- Marketing Consultancy
- Marketing Strategy
Graham Hunter
Groundwork Growth
- Part 1The Differences Between Growth & Traditional Marketing — (Part 1) Graham Hunter // Groundwork Growth
- Part 2 The Differences Between Growth & Traditional Marketing — (Part 2) Graham Hunter // Groundwork Growth
Show Notes
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06:10The allocation of budget09:14 - The approach for setting up the experimentation
Quotes
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“I tend to separate my budgets into experimental, operational and strategic.” - Graham
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“I try to set a fixed experimental budget that doesn't change month to month that is allocated to whatever experiments we're doing.” - Graham
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“If we spot that something is working we add some performance benchmarks and give this its budget.” - Graham
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“The worst thing you can do is to run an experiment but not do it fully.” - Graham
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“Brainstorming, evaluation and prioritization is a key activity for the whole team.” - Graham
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“I think that display is a cheap under-utilised resource that people can use to do content marketing amplification.” - Graham
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“Be curious, investigate every channel, read books and attend night classes. These are some ways to show that you are the person for the job.” - Graham
- Part 1The Differences Between Growth & Traditional Marketing — (Part 1) Graham Hunter // Groundwork Growth
- Part 2 The Differences Between Growth & Traditional Marketing — (Part 2) Graham Hunter // Groundwork Growth
Up Next:
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Part 1The Differences Between Growth & Traditional Marketing — (Part 1) Graham Hunter // Groundwork Growth
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture.
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Part 2The Differences Between Growth & Traditional Marketing — (Part 2) Graham Hunter // Groundwork Growth
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent.
