Tactical advice on owned media for message testing

Today we continue our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing.
About the speaker

Katie Miserany

Worthwhile Digital

 - Worthwhile Digital

Katie is a Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies.

  • Part 1 Tactical advice on owned media for message testing

Show Notes

  • The Difference Between Owned and Earned Media (02:26)
    I think about earned media as any time that you're asking someone to promote you. These are typically analyst relations, PR relations, any kind of media relations that you are doing.
  • Part 1 Tactical advice on owned media for message testing
About the speaker

Katie Miserany

Worthwhile Digital

 - Worthwhile Digital

Katie is a Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies.

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    Part 1Tactical advice on owned media for message testing

    Today we continue our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing.