Startup building from the author of Lost & Founder
Rand Fishkin
SparkToro
- Part 1 Startup building from the author of Lost & Founder
- Part 2Learning from your customers & market — Rand Fishkin // SparkToro
- Part 3Product-led marketing tips from the Founder of Sparktoro — Rand Fishkin // SparkToro
- Part 4Rand’s #1 tip: Emails > Everything — Rand Fishkin // SparkToro
- Part 5Leveraging influence as a marketer — Rand Fishkin // SparkToro
Show Notes
Quotes
-
“One of my big reasons for writing Lost and Founder and then for starting SparkToro was to lean into the discomfort of being a founder who had not made it all the way to what a venture backed company success is supposed to be.” - Rand
-
“When you change the definition of what success means you alter who gets to be considered a success and what that means.” - Rand
-
“Once you raise those first venture dollars, it is a super different set of requirements for success versus failure and everything stuck in the middle is not success.” - Rand
-
“Very, very rare that in fact, you can start a company with no money whatsoever, not impossible.” - Rand
-
“ I think that there's the misinterpretation of what success is from the founder community that makes people think that they need venture capital money to be successful” - Benjamin
-
“Essentially, everyone is optimizing for the incentives of their particular environment.” - Rand
-
- Part 1 Startup building from the author of Lost & Founder
- Part 2Learning from your customers & market — Rand Fishkin // SparkToro
- Part 3Product-led marketing tips from the Founder of Sparktoro — Rand Fishkin // SparkToro
- Part 4Rand’s #1 tip: Emails > Everything — Rand Fishkin // SparkToro
- Part 5Leveraging influence as a marketer — Rand Fishkin // SparkToro
Up Next:
-
Part 1Startup building from the author of Lost & Founder
Welcome to Marketing Superstar Week on the Martech Podcast. Every day this week, we're going to talk to one of the most well-recognized marketers in the world. Joining us today is Rand Fishkin, Co-founder and CEO of SparkToro, which helps entrepreneurs, marketers and product folks of all stripes uncover the publications and people that influence their target audience. SparkToro’s powerful data set contains 70 million public web and social profiles with a simple to use research tool that's free to try. Prior to founding SparkToro, Rand was the founder of Moz, a leader in the field of search engine optimization, tools, resources and community. He's also the author of multiple books, including the art of SEO, inbound marketing and SEO and his most recent work Lost and Founder. Here's the first installment of Marketing Superstar Week where Rand and I discuss his tips for building a startup.
-
Part 2Learning from your customers & market — Rand Fishkin // SparkToro
Today’s the 2nd installment of our Marketing Superstar Week with Rand Fishkin of Sparktoro. So far this week, Rand and I have talked about his tips for building a startup, including a little bit about market capitalization and trying to build the business that's right for you as the founder. Today we're going to talk more about his experience actually developing businesses, starting with how Rand learns from his customers and market.
Play Podcast -
Part 3Product-led marketing tips from the Founder of Sparktoro — Rand Fishkin // SparkToro
Welcome to our 3rd installment of Marketing Superstar Week. So far this week, Rand and I have talked about his lessons for building a startup that fits the founder. Yesterday, we talked about how to learn from your customers to market your business. Today, we're going to continue the conversation, talking about product lead marketing tips.
Play Podcast -
Part 4Rand’s #1 tip: Emails > Everything — Rand Fishkin // SparkToro
This is our 4th installment of Marketing Superstar Week with Rand Fishkin of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the founders goals. We talked a little bit about learning from your customers and developing your market. Yesterday, we talked about building a product lead marketing team and today, we're going to continue the conversation and Rand's gonna give us his number one tip for marketers, hint emails are kind of a big deal.
Play Podcast -
Part 5Leveraging influence as a marketer — Rand Fishkin // SparkToro
We’ve come to the final installment of our Marketing Superstar Week with Rand Fishkin, Founder and CEO of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the goals of the founder, how to learn from your customers how to build a product led marketing team. Initially, we talked about his number one tip for marketers that emails more important than anything. Today, we're gonna wrap up marketing superstar week by talking to Rand to understand how he leverages his influence as a marketer.
Play Podcast
