What trust signals does Google look for? — Scott Baradell // Idea Grove

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Google has become the go-to source for determining the trustworthiness and reputation of a business or individual. With its powerful search algorithms and vast reach, a positive presence on Google can greatly enhance one's credibility and influence. Today, Scott discusses the trust signals that Google looks for.
About the speaker

Scott Baradell

Idea Grove

 - Idea Grove

Scott is the CEO of Idea Grove

Show Notes

  • 02:14
    Why Google is crucial for building trust
    Google's endorsement of a brand by ranking it highly in search results is more powerful than just driving traffic to a website. It tells Google's audience that the brand is the most important and trustworthy in that category.
  • 03:26
    Why Google is the most trusted arbiter of content
    Unlike platforms like TikTok, Google's influence spans all channels, for example, its ownership of YouTube. As a result, Google is a powerful and influential arbiter of information.
  • 04:49
    Ranking factors marketers should be prioritizing
    Marketers should prioritize relevant content and digital PR for inbound links to be ranked high in search. They should also consider SEO trust signals such as domain age, which can affect a website's perceived trustworthiness by Google.
  • 07:50
    Looking at Google as a traffic source vs a branding channel
    The focus of SEO should be on meaningful and strategic traffic rather than vanity traffic. Branded search traffic and the number of times a brand has been searched are both important metrics to evaluate the impact of SEO on brand value.

Quotes

  • "If you just look across how people gather information within TikTok, or Facebook, those are very powerful platforms, but they are individual channels. Googles tentacles are everywhere." -Scott Baradell, CEO, Idea Grove

  • "There's nowhere you can be without Google's influence being felt." -Scott Baradell, CEO, Idea Grove

  • "According to John Mueller, Googles Chief Search Advocate, digital PR is the single best way to build links today because it's authentic" -Scott Baradell, CEO, Idea Grove

  • "A site that's been around 10 years is going to be more trusted than a site that's been around six months or two years." -Scott Baradell, CEO, Idea Grove

  • "On average, about two-thirds of the people that search for your brand on Google don't actually become branded search traffic. They don't click through to your website." -Scott Baradell, CEO, Idea Grove

About the speaker

Scott Baradell

Idea Grove

 - Idea Grove

Scott is the CEO of Idea Grove

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