When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Neil Sweeney
Killi
- Part 1Should you directly pay consumers for their data? — Neil Sweeney // Killi
- Part 2 When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Show Notes
Quotes
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“Marketers are on the search for unique first-party data.” - Neil“If you are a brand you need to have a direct line of communication towards data from the consumer.” - Neil“First and foremost, you need to make sure that people are opting in.” - Neil“The data that is going to be collected in a compliant way is going to become more valuable and more expensive.” - Neil“Some of the CPG brands are in the worst spot but retailers will have a tough time too.” - Neil“There is a whole industry of offline data.” - Neil“Ethical data is the inclusion of the consumer in your data decision.” - Neil
- Part 1Should you directly pay consumers for their data? — Neil Sweeney // Killi
- Part 2 When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Up Next:
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Part 1Should you directly pay consumers for their data? — Neil Sweeney // Killi
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using it without their knowledge and/or consent. In part 1 of our conversation, Neil is going to talk to us about why companies are paying for their consumers data.
Play Podcast -
Part 2When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using it without their knowledge and/or consent. In part 2 of our conversation, we're going to talk about some of the best practices for blending multiple sources of data offline and online in an ethical fashion.
