Should you directly pay consumers for their data? — Neil Sweeney // Killi

Quotes

• “I guess I fall under the category of serious entrepreneur as I have been doing this for quite some time.” - Neil“In May last year we launched Killi which is a product underneath the Freckle brand.” - Neil“Killi allows consumers to take back control of their identity and data.” - Neil“I choose to disrupt my own businesses before the market decides to do it for me.” - Neil“I think you shouldn’t have to compromise - marketing industry works on data.” - Neil“Most consumers have no comprehension as to what data is being collected.” - Neil“As a consumer inside of Facebook in North America you are worth about $25 to $30 a month growing 35 percent a year. An average value is somewhere between $350 to $500 from a data perspective. These consumers get nothing while the companies are making billions of dollars.” - Neil“We felt that consumers should be in the equation and they should have a say as to how their data is being used.” - Neil“When you store your data today in a centralised spot and underneath a security protocol, you are basically asking to get hacked.” - Neil“The loyalty cards are probably the biggest sellers of data.” - Neil“Brands need to have an active approach where they are on boarding data with consent.” - Neil