Operationalizing an eCommerce business — Roli Saxena // Adroll
- Part 1 Operationalizing an eCommerce business — Roli Saxena // Adroll
- Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Show Notes
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02:01Whats necessary to grow an eCommerce businessA lot has changed in the past year and loads of technology has come out of it. eCommerce platforms like Shopify, already come with the tech stack needed to start a business.
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04:25How to get a shoppers attention in a highly competitive spaceYou need to be able to connect with your audience across the different channels. So use tools that allow this while also letting you monitor and optimize your performance.
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07:25Technologies that eCommerce business should be looking atYour tech stack will surround your business needs. As an eCommerce business, you need to identify your audience, connect with them, and measure your performance.
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09:53The right tools for your eCommerce businessThe right tools for you will depend on where you are in your business. At different stages youll be focused on different things , for example, new shoppers versus returning customers.
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12:29Building your business into the growth stageIts important to find that product-market fit in the early days. You want to build your company on a good understanding of your audience and a good relationship with them.
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14:11Understanding the early, growth, and scale phaseIn the early stage youre focused on data and product-market fit but in the growth stage, its more about tools. Scaling is when your revenue starts to grow significantly.
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17:35What to expect when thirdThe removal of third-party cookies will result in more first-party data. Still, new technologies are still being developed to replace cookies.
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20:51Scaling your eCommerce businessFocus on understanding your customers in the early stage. Then in the growth and scale stage, focus on channels and how you can fine tune your business.
Quotes
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"Post pandemic, there are more shoppers that are shopping online than ever before, and that is having a big shift in how the industry's evolving." - Roli Saxena, President, Adroll
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"eCommerce as an industry has grown almost 10 years worth of growth in just the last one year during the pandemic..." - Roli Saxena, President, Adroll
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"There are over 7,000 MarTech tools available today that are actually out there to support a lot of the eCommerce company." - Roli Saxena, President, Adroll
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“98% of all online shoppers visit a store and never make a purchase.” - Roli Saxena, President, Adroll
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“3 out of 4 customers who do make a purchase, never come back and do a second round.” - Roli Saxena, President, Adroll
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“One of our customers… They are a Shopify customer and over a period of 6 months, they were able to really increase their ROI with us by 100 times.” - Roli Saxena, President, Adroll
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“Scale for me is when your revenue growth is exponential and is significantly higher than the level of investment you're making in the business.” - Roli Saxena, President, Adroll
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“We are testing out new protocols that are based around targeting using cohorts and group-based behaviors called flock. And that's sort of starting to kick off” - Roli Saxena, President, Adroll
- Part 1 Operationalizing an eCommerce business — Roli Saxena // Adroll
- Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Up Next:
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Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things when you’re a startup versus when you get to the growth stage. And how much you grow will depend on the tech stack you have available. Today, Roli talks about operationalizing your eCommerce business.
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Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on how much you know about your ideal customers. And there’s a lot of data analysis that goes into that. Today, Roli talks about eCommerce business awareness drivers.
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Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about getting quick sales. So how can you use content and community to scale your eCommerce business? Today, Roli discusses some non-advertising-driven marketing channels.
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Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
President of Adroll, Roli Saxena, talks about how you can launch, grow, and scale your eCommerce business on eCommerce Growth Week. It doesn’t just stop when you land the first sale. To grow your business effectively, you need repeat customers. Today, Roli explains how you can extend the lifetime value of your customer.
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Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Roli Saxena, the president of Adroll, shares how you can launch, grow, and scale your eCommerce business. One of the most valuable resources that comes from youreCommerce business is your customer data. But can you really monetize this safely and effectively? Today, Roli talks about the value of your eCommerce data and your customers’ privacy.
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