Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) — Kate Talbot // Talbot Consulting

Show Notes

• Benjamin: Welcome back to the MarTech Podcast. This podcast is sponsored by Searchmetrics. Searchmetrics sets the standard for innovation in the content and search engine optimization industries. They support businesses who care about understanding both how to use content as a marketing channel and how to improve organic rankings in Google. If you're an enterprise level marketer, the Searchmetrics Suite of software and services will help you optimize your existing content, help you understand what topics you need to cover next and how to ensure that your writers produce effective posts. There are billions of Google searches happening every day, and Searchmetrics gets your stories to the top.
  Benjamin: Today, we're going to hear from an expert in the field of marketing to Millennials. Kate Talbot is an entrepreneur, marketing consultant, and the author of Oh Snap! You Can Use Snapchat For Business, which is a best-selling book on Amazon. Her work has been featured n CNBC, TechCrunch and Huffington Post, and in this episode, Kate's going to give us an overview of how she became an expert in marketing to millennials and give us a preview of her book on using Snapchat as a marketing tool. Here's our interview with Kate.