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Cherian Thomas | Octopus Interactive
Return of rideshare as a premium digital channel — Cherian Thomas // Octopus Interactive
Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-out-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare…
Play PodcastCherian Thomas | Octopus Interactive
Is OOH effective in a post-pandemic world? — Cherian Thomas // Octopus Interactive
Cherian Thomas, co-founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-out-home marketing. Back in the day, we didn’t have a way to evaluate out-of-home. But in a post-pandemic world, it’s creative and extremely targeted. Today, Cherian discusses whether out-of-home is effective in a post-pandemic world.
Play PodcastMoe Abbas | Acadium Inc
Paid vs Owned media as Growth channels — Moe Abbas // Acadium Inc
Today’s the final installment of our conversation with Moe Abbas of Arcadium. So far this week, Moe and I have talked about finding affordable marketing help through an apprentice program and how marketers can provide valuable mentorship to their apprentices. Today, we're going to turn the conversation more towards evaluating paid versus owned media as…
Play PodcastMoe Abbas | Acadium Inc
Finding affordable marketing help — Moe Abbas // Acadium Inc
This is our 2nd part conversation with Moe Abba of Acadium. Yesterday, Moe and I talked about how he recommends that you can find affordable marketing help through a marketing apprenticeship program. Today, we're going to continue the conversation talking about how you can become a mentor for a marketing apprentice.
Play PodcastMoe Abbas | Acadium Inc
Mentoring a marketing apprentice — Moe Abbas // Acadium Inc
Welcome to the MarTech Podcast, Today we're going to discuss how to find and train affordable marketing help. Joining us is Moe Abbas, CEO of Acadium, which enables anyone around the world to launch a career in digital marketing for free. Acadium has a three month program connecting career changers with businesses for a project…
Play PodcastTristan Wright | Evolve to Grow
The evolution of high growth teams — Tristan Wright // Evolve to Grow
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, which is a consultancy that gives business owners and entrepreneurs, the tools and support they need to simplify their workflow, grow their profits and…
Play PodcastDaniel Glickman | Wave.video
Getting Marketing & Creative Teams to Play Nice — Daniel Glickman // Wave.video
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 3 of…
Play PodcastJulie Kratz | Next Pivot Point
How marketers can be allies for diversity and inclusion — Julie Kratz // Next Pivot Point
Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part…
Play PodcastJulie Kratz | Next Pivot Point
Why diversity and inclusion matters to your audience — Julie Kratz // Next Pivot Point
Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part…
Play PodcastErik Huberman | Hawke Media
How Agencies Can Adapt in a recession — Erik Huberman // Hawke Media
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month…
Play PodcastAbout Topic: Marketing Team
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