Using logic vs storytelling to inspire prospects — James Ontra // Shufflrr

Show Notes

• 01:54
  Logic VS Emotion: How to approach a presentation

  Its really a combination of both. Deciding which to rely on more heavily, boils down to who your audience is and the message youre trying to bring across.
• 04:10
  The presentation structure

  Conflict, issue, solution. Those are the general points to hit. But with the internet, you put all of this together using far fewer slides than before. Use your data to back up your emotional appeal.
• 05:53
  Avoiding slide bloat

  In most cases, anything or 25-30 slides is too much. Try to use as many graphics as you can. Keep the information concise.
• 07:16
  Using more than 10 slides

  10 slides or less is ideal. But depending on the business youre in, you may need to fill in some details. Thats when youd cut off at 25-30 slides.
• 09:09
  The minimalist approach to presentations

  Start with the emotional appeal first. Once you can get that emotional connection, the audience will take steps to find the supporting details.
• 10:29
  Balancing logic and storytelling

  Storytelling will make your point but logic is what will prove it. So start with the storytelling to get an emotional investment. Then follow up with the data.
• 13:08
  Presentations done right

  When presentations are done right, its an excellent communication tool. This tool doesn't only serve your audience. It all serves your internal team when it comes to ease and access and cohesion of information throughout the business.
• 14:25
  The difference between Shufflrr and basic presentation

  Each team member doesnt need to work on their own. Shufflrr provides a library of already formatted slides to choose from. This way your message and presentations can remain consistent regardless of where its being used.