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Matt Pierce | TechSmith
Tips for creating engaging videos
Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for…
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What audiences want from creators
Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importance of understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences.
Play PodcastSean Kim | Kajabi
Support creators with your wallet — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. When a creator provides a product or a service that you can find value in and improve your life’s quality, it’s only natural to support them financially. However, support for creators can…
Play PodcastSean Kim | Kajabi
Creator Economy brand & product strategies — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. The content creator economy has grown exponentially over the last few years and those excelling within this marketplace have managed to build successful brands that stand out. What most of these creators…
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Growing your commerce footprint — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. As people get more comfortable with making digital purchases, the opportunities are expanding for digital creators. Now, platforms like Kajabi are making it easier for creators to monetize their expertise and knowledge…
Play PodcastMichael Lodge | EM360 Tech
B2B influencers impact on the tech industry — Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. B2B is experiencing a rise in influencers, especially in the tech industry. These individuals are generally the ones that the IBMs, Bank of Americas, and Wells Fargos consult before implementing any technological solution, but they’re also the face of emerging B2B…
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Why networking sites aren’t effective for MarTech — Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. When LinkedIn launched, it was initially geared towards facilitating networking between professionals with similar business views and backgrounds. Fast forward to today and LinkedIn has moved away from its networking roots to become a social media platform. Today, Michael discusses why…
Play PodcastJames Ontra | Shufflrr
Using logic vs storytelling to inspire prospects — James Ontra // Shufflrr
James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when it comes to your marketing mix. But it’s the ultimate communication tool. Today, Ben and James talk about using logic versus storytelling to inspire your prospects.
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Marketing through storytelling — James Ontra // Shufflrr
Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of presentation? It’s a very powerful form of communication both inside and outside of a business. Today, Ben and James discuss marketing through storytelling.
Play PodcastBenjamin Shapiro | benjshap LLC
Generating 30 reviews & 17K downloads in a month — Benjamin Shapiro // benjshap LLC
Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some…
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