Marketing as a growth engine — Angelo Ponzi // Craft Marketing Architects
Angelo Ponzi
Craft Marketing Architects
- Part 1Determining your brand differentiators — Angelo Ponzi // Craft Marketing Architects
- Part 2Establishing a Competitive Intelligence Program — Angelo Ponzi // Craft Marketing Architects
- Part 3 Marketing as a growth engine — Angelo Ponzi // Craft Marketing Architects
Show Notes
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02:11Growing a business through marketingMarketing boils down to data and analytics. Use the data to figure out what is important to the audience. Ensure your brand definition is aligned with the desires of your audience.
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05:03Defining a Growth EngineA growth engine combines marketing and sales to forecast and generate better opportunities for a business.
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06:54Signals to look for when building a growth engineBe aware of what is happening with potential customers to identify opportunities to capitalize on. This allows you to advantageously position your business against competitors.
Quotes
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"A client had only 3 of 5 verticals generating almost 90% of the revenue. We wanted to see how we could differentiate ourselves from the competition in those verticals." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"When I think of marketing, I think of analytics, and I think of data. It's about digging into the data to see what we can learn." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"My clients campaign messaging was wrong. They weren't getting opportunities. Through combining marketing and sales, we projected, and got better opportunities for them." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"Marketing should constantly define what's going on from a company perspective; the customer-centric approach versus company-centric approach." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"In terms of competitive intelligence, keeping your fingers on what's going on enables you to capitalize on and utilize that information." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
- Part 1Determining your brand differentiators — Angelo Ponzi // Craft Marketing Architects
- Part 2Establishing a Competitive Intelligence Program — Angelo Ponzi // Craft Marketing Architects
- Part 3 Marketing as a growth engine — Angelo Ponzi // Craft Marketing Architects
Up Next:
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Part 1Determining your brand differentiators — Angelo Ponzi // Craft Marketing Architects
Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand differentiators.
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Part 2Establishing a Competitive Intelligence Program — Angelo Ponzi // Craft Marketing Architects
Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program.
Play Podcast -
Part 3Marketing as a growth engine — Angelo Ponzi // Craft Marketing Architects
Craft Marketing Architects’ Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowing your competition and consistently checking on the marketplace are vital to marketing success. However, growth is the ultimate aim for businesses. Today, Angelo takes a look at marketing as a growth engine.
