Determining your brand differentiators — Angelo Ponzi // Craft Marketing Architects
Angelo Ponzi
Craft Marketing Architects
- Part 1 Determining your brand differentiators — Angelo Ponzi // Craft Marketing Architects
- Part 2Establishing a Competitive Intelligence Program — Angelo Ponzi // Craft Marketing Architects
- Part 3Marketing as a growth engine — Angelo Ponzi // Craft Marketing Architects
Show Notes
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01:58What Craft Marketing Architects doesMarket research is their core strength. Craft Marketing Architects analyzes the market, customers, and your competition to help make you stand out in the marketplace.
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04:52Why they rebranded from Ponzi GroupThis was done to move away from the Ponzi scheme and Bernie Madoff association. Rebranding also helped highlight how the business differs from other marketing firms.
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07:27Identifying competitorsFirst, figure out if they are truly your competition by talking to them. Look for collaboration opportunities. If they are your competition, position your business differently from theirs.
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09:32Differentiating yourself from competitorsLook at what truly sets you apart based on perceptions about your business. This assessment should be done internally and with customers to see where views intersect.
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11:58Why being different mattersYou want your business to immediately come to a clients mind when they are looking for solutions. Its really a case of being unique within that part of the market youre trying to tap into.
Quotes
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"I wanted to interview competitors to really understand their business as a way to differentiate myself." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"People I deem my competitors, actually hire me. We are able to work together without competing against each other. And, we have a co-opetition." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"A friend who's a great videographer, talks about himself as a full-service agency. I explained that hes just jumping into the pool with everybody else." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"The number one reason I talked to my competitors was that I wanted to find out if they were truly a competitor." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"A website builder who does brand work will do it differently from me. But I'm never going to build a website. I look for those points where we can collaborate." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"I asked how a customer described you recently. A client had 11 people answer and I got 11 different answers." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"When a client has a particular problem or a challenge, I want them to think of us, me, or my clients as the solution for that." -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
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"When someone says, I need a marketer, I want my referral partners to say, are you looking for more of the strategic side or for someone to execute?" -Angelo Ponzi, Craft Marketing Architects, Founder & Fractional CMO
- Part 1 Determining your brand differentiators — Angelo Ponzi // Craft Marketing Architects
- Part 2Establishing a Competitive Intelligence Program — Angelo Ponzi // Craft Marketing Architects
- Part 3Marketing as a growth engine — Angelo Ponzi // Craft Marketing Architects
Up Next:
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Part 1Determining your brand differentiators — Angelo Ponzi // Craft Marketing Architects
Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand differentiators.
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Part 2Establishing a Competitive Intelligence Program — Angelo Ponzi // Craft Marketing Architects
Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program.
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Part 3Marketing as a growth engine — Angelo Ponzi // Craft Marketing Architects
Craft Marketing Architects’ Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowing your competition and consistently checking on the marketplace are vital to marketing success. However, growth is the ultimate aim for businesses. Today, Angelo takes a look at marketing as a growth engine.
Play Podcast
