Human-centric B2B content that resonates with your audience — Chris Savage // Wistia

Show Notes

• 03:06
  Video production for B2B consumers

  In B2B, if you can help someone be more successful at their job with your content while being entertaining and compelling, that is what resonates. And that is what will get more views, engagement, and shares.
• 05:35
  Measuring the ROI of video marketing

  Assess the success of the campaign youre running with video. Then, think about the role that video is playing in the campaign versus texts, images, etc, and whether people are taking the desired actions because of the video.
• 07:59
  Ways B2B companies are using video successfully

  Videos are being used to build up an audience on LinkedIn and other platforms. Enormous opportunities also exist on TikTok for short form, engaging B2B content as it's still in its early stage.
• 10:19
  Reformatting content for different platforms

  Youre able to post the same content on different platforms. What you need to keep in mind is how the content needs to be reformatted as per the platform to achieve the most success.
• 11:33
  Video content on Twitter vs LinkedIn

  Theres a lot less engagement on Twitter than there is on LinkedIn for video content. Ultimately, people are more willing to engage, comment, like, and share content on LinkedIn over Twitter today.
• 12:23
  Traction with video and email

  One-to-one personalized videos were effective at first but became less effective as they were more abused. However, video still has high clickthrough rates via email.
• 13:38
  What makes great B2B talent

  If you can make content that passionately tackles real problems that your customer has, that will be perceived as compelling content. So, its not about a persons looks and more about their expertise on a topic and how they convey it to the audience.