Is your E-Commerce revenue growth paid or owned? — Devrin Carlson-Smith // Finch
- Part 1 Is your E-Commerce revenue growth paid or owned? — Devrin Carlson-Smith // Finch
- Part 2Mastering your eCommerce Marketing Mix — Devrin Carlson-Smith // Finch
- Part 3Blow up silos with Next-Gen Advertising Management — Devrin Carlson-Smith // Finch
- Part 4What’s your ideal E-Commerce success setup? — Devrin Carlson-Smith // Finch
- Part 5Setting your eCommerce KPIs — Devrin Carlson-Smith // Finch
Show Notes
Quotes
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“There's a lot of moving pieces today in MarTech and specifically in e-commerce between third-party tracking cookies and update 14.5 with our advertising stuff, there's privacy concerns. And then there's just the growing changes in where you can go and sell your products. ”
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“Would you ever buy a bed online 10, 15 years ago or a house or a car? Some of these categories have basically pushed the envelope where we now have consumer trust and we had convenience and new categories that are opening.”
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“50% of e-commerce right now is happening on mobile phones...”
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- Part 1 Is your E-Commerce revenue growth paid or owned? — Devrin Carlson-Smith // Finch
- Part 2Mastering your eCommerce Marketing Mix — Devrin Carlson-Smith // Finch
- Part 3Blow up silos with Next-Gen Advertising Management — Devrin Carlson-Smith // Finch
- Part 4What’s your ideal E-Commerce success setup? — Devrin Carlson-Smith // Finch
- Part 5Setting your eCommerce KPIs — Devrin Carlson-Smith // Finch
Up Next:
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Part 1Is your E-Commerce revenue growth paid or owned? — Devrin Carlson-Smith // Finch
Ben chats with Chief Strategy Officer of Finch, Devrin Carlson-Smith about effectively navigating the eCommerce landscape. Are you wondering about how to approach eCommerce in 2021? Devrin and Ben get into detail about how you can understand and benefit from today’s eCommerce landscape. eCommerce is an ever-evolving industry so you need to keep up with the changes to remain relevant.
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Part 2Mastering your eCommerce Marketing Mix — Devrin Carlson-Smith // Finch
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about how you can develop a sustainable growth strategy for your eCommerce business. What makes your eCommerce strategy sustainable? It all comes down to how you distribute your resources. Ben and Devrin detail how you can distribute your time, budget, and other resources effectively across channels to maximize your returns.
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Part 3Blow up silos with Next-Gen Advertising Management — Devrin Carlson-Smith // Finch
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about the eCommerce playbook for your business. What does it take to be successful at eCommerce? You have to first know how to define and create a growth strategy tailored to your business. Ben and Devrin detail the value of data analytics to your growth strategy.
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Part 4What’s your ideal E-Commerce success setup? — Devrin Carlson-Smith // Finch
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talk about the modern eCommerce MarTech stack. You need to be using the right tools not only from a marketing standpoint but also from an analytical standpoint. High-tier companies have the budget and resources to take advantage of the marketing climate today. So how can smaller companies stay relevant and compete?
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Part 5Setting your eCommerce KPIs — Devrin Carlson-Smith // Finch
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, discuss the future of eCommerce marketing. Now that we know the available tools and how the landscape has changed throughout the years. How can we prepare for the future? eCommerce marketers need to move away from just the transactional strategies. Ben and Devrin dive into what you will need as a marketer to sustain business growth.
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