MarTech & SalesTech convergence — William Tyree // Revenue.io
- Part 1Is marketing operations dead? — William Tyree // Revenue.io
- Part 2How RevOps is taking over Ops roles — William Tyree // Revenue.io
- Part 3 MarTech & SalesTech convergence — William Tyree // Revenue.io
Show Notes
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02:22How marketing, sales, and revenue teams are using AI to improve their performanceTheyre using AI to prescribe the content they serve to their audience and assign marketing attribution . AI is also used for lead prioritization.
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05:38Who should be using AI technologyEnterprise companies with large SDR teams, and commercial mid-size companies. Guided selling in cadence tools enables companies to provide a more tailored experience.
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07:21How AI prioritizes leadsIt reduces the amount of time a human would have to spend listening to calls. It can go through and pick out your best calls and learn from them very quickly.
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09:16How AI helps marketersIt gives them direct access to customers and sales conversions. They can set the parameters, and listen to the best call to see whether their messaging works.
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10:43Figuring out positive interactionsSDRs should be using open-ended questions and reflective listening. Buyer intent can be assessed based on the type of information requested, for eg. requesting a case study.
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12:13Taking advantage of artificial intelligence for revenue teamsRevenue teams must feed enough data into their CRMs. Real-time conversation guidance is most relevant to marketing teams when content is used as intended.
Quotes
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"We're starting to leave behind lead scoring and move toward real-time updates to frontline SDR teams and frontline sellers, based on first-party engagement from your own team, and third party-data." -William Tyree, Revenue.io, CMO
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"Guided selling, as a concept, is emerging into the mainstream. And I think it's entering cadence tools." -William Tyree, Revenue.io, CMO
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"Our email inboxes have been punished by cadence tools on the market for years now. I hope AI solutions get more adoption and we can all be less fearful when we open up our inboxes down the road." -William Tyree, Revenue.io, CMO
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"One of the things that's really emerging is the analysis of conversation data being incorporated into the equation." -William Tyree, Revenue.io, CMO
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"Through AI, we can say, show me calls with high voice energy, where they mention specific keywords or certain competitors. To the extent that AI can extrapolate learnings like that is really powerful." -William Tyree, Revenue.io, CMO
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"I think what AI is really great at is analyzing the data within your organization, and maybe a group of other organizations, and defining what those keywords are." -William Tyree, Revenue.io, CMO
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"The great thing with AI is, now all the learnings are served up. So it's easy to set a couple factors, go in once a week, and listen to the valuable stuff that can help you learn about messaging as well." -William Tyree, Revenue.io, CMO
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"With SDR team performance, you're looking for open-ended questions. And you're looking for indications that the rep is using reflective listening, high voice energy, and lack of filler words." -William Tyree, Revenue.io, CMO
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"When the buyer requests a case study, or asks what would it look like if things were like this? Those are things that can help eventually predict forecasting." -William Tyree, Revenue.io, CMO
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"Revenue teams need to be writing as much as possible back into the CRM, and understanding those learnings, especially when you talk about things like real-time conversation guidance." -William Tyree, Revenue.io, CMO
- Part 1Is marketing operations dead? — William Tyree // Revenue.io
- Part 2How RevOps is taking over Ops roles — William Tyree // Revenue.io
- Part 3 MarTech & SalesTech convergence — William Tyree // Revenue.io
Up Next:
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Part 1Is marketing operations dead? — William Tyree // Revenue.io
Chief Marketing Officer of Revenue.io, William Tyree, talks about maximizing your revenue. Revenue.io recently changed their name from Ring DNA. Their name change came as a result of the platform they’d developed into, and the needs they are now trying to serve. Today, William shares Revenue.io’s roadmap to rebranding for revenue.
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Part 2How RevOps is taking over Ops roles — William Tyree // Revenue.io
William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and customer success teams continue to disappear. A new role is emerging, and Marketing Ops need to learn the relevant skills or face the risk of replacement by RevOps. Today, William examines whether Marketing Operations are dead or not.
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Part 3MarTech & SalesTech convergence — William Tyree // Revenue.io
William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used to pull information out of unstructured data. Revenue teams have also been using AI to improve their performance in several ways. Today, William talks about AI for revenue teams.
