Innovative technologies in the marketing space — Adriana Gil Miner // Iterable

Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Marketing technology is supposed to enable us to understand what makes our customers happy. Iterable and others are leading the charge with platforms that align teams around customer journeys and facilitate data activation. Today, Adriana talks about innovative technologies in the marketing space.
About the speaker

Adriana Gil Miner

Iterable

 - Iterable

Adriana is CMO at Iterable

Show Notes

  • 02:31
    Technology best in class businesses are using
    Customer interaction channels have expanded enormously. Companies are using technologies that can ingest data, normalize it, and activate it to drive business impact.
  • 05:56
    Flexible platforms and cloud
    Open solutions that easily integrate are required by growing companies. Cloud-based solutions scale at pace with businesses. And AI infused platforms provide automation needed to scale.
  • 07:39
    Integrating martech and cross
    Essentially, it comes down to unifying the sales and marketing experience throughout the customer journey. And, its marketings responsibility to be the cross-functional leader.
  • 11:23
    Built
    Feedback loops teams enable teams to feed human signals back to the rest of the organization. Platforms that are able to ingest the data, codify it, and provide actionable insights facilitate scaling.

Quotes

  • "The last two years taught us all that we need to be able to shift our touch points for events and be responsive 24/7. So, the most important principle and technology today is agility." -Adriana Gil Miner, CMO, Iterable

  • "Iterable plays at the activation layer. Companies that have amazing data stacks are bringing them together and normalizing. Then they have to have that ability to activate that data to engage customers." -Adriana Gil Miner, CMO, Iterable

  • "Cloud-based solutions will give you the most flexibility because of that elastic scalability. You need open solutions that are integrated." -Adriana Gil Miner, CMO, Iterable

  • "None of us have the luxury of building a stack from the ground up. So you have to buy platforms that are open and are able to integrate." -Adriana Gil Miner, CMO, Iterable

  • "In the marketing world, we're facing The Great Resignation, and a huge lack of resources. That's when automation capabilities come into play to help you to scale up to do that." -Adriana Gil Miner, CMO, Iterable

  • "It's not about sales versus marketing. It's really about being able to unify that experience and make sure that it's consistent and makes sense to the customer." -Adriana Gil Miner, CMO, Iterable

  • "Marketing's most important role here at Iterable is being a cross-functional leader. And being able to bring everything together and harmonize it for the customer." -Adriana Gil Miner, CMO, Iterable

  • "With or without technology, the role of marketing is to amplify those feedback loops from the customer world." -Adriana Gil Miner, CMO, Iterable

  • "Platforms that automate the touch points of the customer journey, get all that data, codify, and operationalize at a large scale, the whole customer journey. " -Adriana Gil Miner, CMO, Iterable

About the speaker

Adriana Gil Miner

Iterable

 - Iterable

Adriana is CMO at Iterable

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