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Seiyonne Suriyakumar | Superhuman
How Superhuman is expanding from PLG into PLS — Seiyonne Suriyakumar // Superhuman
Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. Traditionally, marketers have focused on looking at the activity of a prospect or lead before they get into the product, but that’s only half of the equation. Instead, Superhuman looks at people within the product and uses that…
Play PodcastSeiyonne Suriyakumar | Superhuman
How Superhuman created its loyal fanbase — Seiyonne Suriyakumar // Superhuman
Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. The idea of building an email tool to improve the established email experience is intimidating, but Superhuman's open and excited approach created an intriguing story. Seven-plus years later, Superhuman has built a dedicated fan base and become a…
Play PodcastBirk Cooper | Fetch
Creating the Fetch Price Index — Birk Cooper // Fetch
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices increased as a consequence. Now, we’re starting to see a shift in demand, and, with purchase behavior being ‘up for grabs’ with shoppers, the…
Play PodcastIke Nwabah | Higher Logic
Community-driven outcomes — Ike Nwabah // Higher Logic
Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B2B has been adopting the methods of B2C when it comes to customer relations and management. As evidenced by the uptick in community building in the B2B space, there’s an understanding…
Play PodcastIke Nwabah | Higher Logic
Marketer’s community guide — Ike Nwabah // Higher Logic
Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In recent years, we’ve seen influencers and content become more important in the B2B landscape. As a result, different communities have emerged and many B2B organizations are trying to determine how to build, grow, and manage…
Play PodcastRick Elmore | Simply Noted
Integrating direct mail into marketing — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick…
Play PodcastRick Elmore | Simply Noted
Handwriting AI — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or laser printed fonts, Simply Noted’s handwriting mechanisms are unlimited when it comes to customization, and companies are able to send handwritten notes from wherever…
Play PodcastRick Elmore | Simply Noted
Automating personalization — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are probably an afterthought. However, with the vast amount of emails and notifications consumers are exposed to on a daily basis, handwritten letters are proving to…
Play PodcastMike Rizzo | MarketingOps.com / MO Pros
Community Led Growth — Mike Rizzo // MarketingOps.com
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can’t control the narrative 100%, the ability to connect with our champion users, advocates,…
Play PodcastMike Rizzo | MarketingOps.com / MO Pros
Building the Marketing Operations Community — Mike Rizzo // MarketingOps.com
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a roadmap or community for marketing ops personnel navigating the technical challenges. A decade later saw the rise of marketing ops being formally recognized as a function within organizations and marketing teams,…
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