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Adriana Gil Miner | Iterable
Innovative technologies in the marketing space — Adriana Gil Miner // Iterable
Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Marketing technology is supposed to enable us to understand what makes our customers happy. Iterable and others are leading the charge with platforms that align teams around customer journeys and facilitate data activation. Today, Adriana talks about innovative technologies in the marketing space.
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Infusing storytelling into marketing — Adriana Gil Miner // Iterable
Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Often, marketers try to keep the art and science aspects of marketing separate. However, marketers who only acknowledge one or the other are missing out on the potential of organically valuable campaigns. Today, Adriana talks about infusing storytelling into your marketing.
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