Increasing sales through AI personalization — Matt Swalley // Omneky

Show Notes

• 02:34
  Overview of Omnekys background and platform

  Omneky, founded in 2018, recognized the potential of generative AI and the importance of data and analytics to improve it. They integrated GPT-2 in their platform from the start, while using performance data from Meta, Google, etc, and continue to expand their integrations.
• 04:12
  The evolution of GPTs and its implications for copy, creative, and advertising strategies

  GPTs have evolved from keyword-based copy to allowing marketers to pull in data about different audiences to generate targeted copy. Furthermore, Auto-GPT is enabling marketers to chain together large language models to complete full tasks like research on competitors.
• 05:51
  Using AI automated workflows to streamline the process of creating digital ads

  Omnekys CEO and data scientists are constantly testing and building AI technology for advertising-specific tasks. The platform uses a built-in chatbot to collect information about their users product, service, or target market to generate digital ad creatives instantly.
• 07:03
  Boosting sales with AI personalization

  Omneky is using AI-powered personalization to optimize ad creatives for specific audiences, markets, products, and platforms. The company is also leveraging performance data to iterate and improve ad performance in real-time.
• 08:32
  Leveraging performance data and AI insights to streamline ad creation

  The process before creating ads or creatives involves pulling in performance data from different platforms and layering on Computer Vision for insights. Regression analysis is also used on large datasets to find commonalities of what's performing well to generate more at scale.
• 09:37
  Verticals new generative AI tools are best suited for

  New generative AI tools are making it easier for SaaS, eCommerce, Fintech businesses to be more nimble. eCommerce businesses are especially benefiting from these tools as they can quickly train AI on a product and accelerate the go-to-market process.
• 10:33
  Avoiding bias and ethical concerns with AI generated ads

  Omneky avoids potential issues by involving humans in the workflow where a customer success person and the customer must approve everything before it goes live. The key is input prompts that minimize bias, and build in ethical AI safety tools.
• 12:35
  The role of creative in the changing landscape of advertising

  Creative has become the major lever for distribution as regulations are driving platforms to increasingly rely on content optimization to target audiences. For effective content distribution, businesses must provide personalized creative for each audience, product, and platform.
• 13:53
  Using performance marketing data to optimize creative and targeting strategies

  Collect data on individual creative performance by dropping a small amount of creative in new campaigns. See how it scales and use data on clicks and sales to identify the attributes of the best-performing creatives to inform future iterations.
• 14:51
  Identifying your target market through advertising

  You can run a broad campaign with multiple creatives and gather demographic details from the platforms. By analyzing who clicks and buys, you can figure out who your target market is through advertising.
• 16:22
  Examples of AI in sales performance boosting

  AI is being used to analyze personality types and LinkedIn profiles for personalized emails and to create long-form content quickly. Moreover, people are sharing their learnings on social media, making innovation faster and more collaborative.
• 18:01
  Resources to stay ahead of the learning curve in AI

  Omneky uses resources like Ben's Bites for daily AI updates, tests various AI products, and emphasizes the importance of AI prompt engineering as a key skill for the future. These efforts improve their understanding of AI, while also identifying opportunities for platform growth.