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Dave Steer | Webflow
Navigating the AI boom with resilient marketing
Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webflow, specializing in AI-driven website personalization and answer engine optimization for enterprise growth. He explains how to structure content for both human visitors and AI crawlers, implement automated multivariate testing at scale, and…
Play PodcastJoyce Gordon | Amperity
What do Amperity Identity Resolution Agents do?
Customer data fragmentation creates personalization challenges. Joyce Gordon, Head of AI at Amperity, explains how identity resolution agents unify disparate customer data across online and offline touchpoints. The technology reconciles multiple identifiers to create cohesive customer profiles, enabling brands to deliver personalized experiences based on comprehensive customer history and preferences regardless of interaction channel.
Play PodcastJoyce Gordon | Amperity
Mastering AI Personalization with Customer Identity Data
AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data integration across systems, and shares practical frameworks…
Play PodcastNataly Kelly | Zappi
How to encode your brand voice into AI tools
Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her methodology for maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create detailed style guides with specific examples, and continuously train AI tools through iterative feedback loops to ensure consistent voice across all marketing…
Play PodcastJordan Crawford | Blueprint
Is AI-led personalization is the future of marketing?
Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing?
Play PodcastDavid Edelman | Harvard Business School
When will AI be rich enough to start customizing the experiences without relying on us marketers?
David Edelman, Senior Lecturer at Harvard Business School and Executive Advisor, delves into the evolving landscape of personalization in the AI era. Discover how AI is enabling brands to create broader, more integrated personalized solutions, and the strategic implications of being at the center of these innovation ecosystems. Gain insights on the collaborative potential of…
Play PodcastMatt Swalley | Omneky
Increasing sales through AI personalization — Matt Swalley // Omneky
Matt Swalley, Co-Founder and Chief Business Officer at Omneky, talks about how to use AI to boost sales. As platforms become more restricted with targeting, creative has become a major lever for distribution. But, with AI personalization, businesses can feed the platforms with a wealth of personalized content for ideal customer profiles, products, and platforms,…
Play PodcastAbout Marketing Channel: AI Personalization
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