How to Podcast Week: The Industry — Carey Green // Podcast Fast Track

Show Notes

• Benjamin: This podcast is sponsored by Searchmetrics. Searchmetrics sets the standard for innovation and the content and search engine optimization industries. They support businesses who care about understanding both how to use content as a marketing channel and how to improve their organic rankings in Google. If you're an enterprise level marketer, then searchmetrics has software and services that will help you optimize your existing content, help you understand what topics you need to cover next, and how to ensure that your writers produce effective content. There are billions of Google searches happening everyday in Searchmetrics gets your stories to the top.
  Benjamin: Today we're going to talk about a medium of marketing that is obviously near and dear to my heart podcasting, to give you a little context. For those of you who are new to listening to this podcast. It's been almost three months since we launched and each month I gave an overview of how I think about marketing for this podcast as a part of our marketing mix. We tested running google ad words campaigns last month and found that keywords related to the topic, how to grow podcast generated some of our highest click through rates. I'm taking that as a signal that we should focus more of our efforts on teaching you our listeners about creating podcasts and podcast growth. So today we're going to talk to Carey Green, who was the founder of podcast fast track, which is a podcast production agency that helps podcasters have all levels automate their podcasting efforts.