How to ethically collect targeted data — Brian Mandelbaum // Attain
- Part 1Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
- Part 2 How to ethically collect targeted data — Brian Mandelbaum // Attain
Show Notes
-
04:02Ethical data collection and privacy regulations
-
07:35Reasons for strengthening privacy policies and customer communication
-
11:58Resources for marketers to navigate privacy regulations
-
14:58The growing regulatory spotlight on data brokers
-
15:46Creating value exchange for consumer data
Quotes
-
"The way that you source data, and how these privacy regulations have been written, the core of it is around, did you get permission from the consumer, and for what, and are you honoring their ability to opt out?" - Brian Mandelbaum
-
"The ethical argument that everybody needs to think about is, if privacy is at the forefront, why is it buried in a privacy policy in the background?" - Brian Mandelbaum
-
"While first-party data is valuable, growth demands expanding beyond the brand's four walls, requiring a cautious approach to privacy." - Brian Mandelbaum
-
"If you're asking someone to share their data, and it's very meaningful because it's where they're purchasing, you better have a real value exchange in front of them, period." - Brian Mandelbaum
-
"What we've learned is that the data value actually increases as you get closer to a cash register." - Brian Mandelbaum
- Part 1Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
- Part 2 How to ethically collect targeted data — Brian Mandelbaum // Attain
Up Next:
-
Part 1Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media.
Play Podcast -
Part 2How to ethically collect targeted data — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to collect targeted consumer data ethically.
