Does PR convert into qualified leads? — Michelle Songy // Press Hook
- Part 1How AI is transforming PR — Michelle Songy // Press Hook
- Part 2 Does PR convert into qualified leads? — Michelle Songy // Press Hook
Show Notes
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02:48Why brands should be doing PRPR helps brands connect with a bigger audience and gain credibility in their industry through product reviews and mentions in quality publications. Overall, PR offers more long-term benefits in results such as increased website traffic and SEO rankings that paid media cannot achieve.
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05:13The role of PR for early stage startupsWhen it comes to using PR for early-stage startups, the key is to focus on finding the right audience. Starting small in niche and trade publications can help create brand awareness and establish credibility, which can serve as a badge of honor for potential customers.
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07:33Strategies for using PR to generate qualified leads in B2BThe focus should be on establishing yourself as an industry expert and thought leader. This can be achieved by providing expert commentary in publications and media that potential clients engage with.
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09:00Measuring the impact of PR placementsThrough the use of affiliate links, both businesses and publishers can measure the impact of PR placements. Businesses are able to track clicks and revenue generated, while publishers receive commissions for promoting the article.
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09:55The journalistic integrity of PR placementsPublications still have editorial control over the content they publish, which is then passed on to a commerce team who puts in the affiliate links. This commission model helps publications get credited for the purchases they've enabled and allows for more organic content.
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11:23Managing client expectations for the ROI of PR strategiesWhile clients should not expect to see immediate returns on their investment in PR strategies, PR provides a variety of returns over time. This can be seen through increases in website traffic, sales growth, improved recruitment, and increased buzz and credibility for the organization.
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12:37How Press Hook helps clients understand the value PR providesPress Hook offers a dashboard for their customers to track their media outreach progress and see which journalists or media have expressed interest. Customers can also monitor website traffic and track the results of their PR placements in terms of views, clicks, and purchases.
Quotes
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"In general, PR is about finding your audience. And it's connecting to a bigger market than you could ever market to on your own. " -Michelle Songy, CEO, Press Hook
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"PR gives young brands that credibility that can be so important from the start. So they can show a badge of honor, like Refinery 29, Oprah, or Forbes did include us in the story." -Michelle Songy, CEO, Press Hook
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"If you're really young, and you do paid ads, and someone looks on your Amazon, if you don't have any reviews, and you have no credibility, that can hurt the potential of those ads." -Michelle Songy, CEO, Press Hook
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"The fact that publishers are using affiliate links and getting commission, it's a new revenue stream for them. But it's also allowing us on both sides to measure the impact." -Michelle Songy, CEO, Press Hook
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"I don't think you can expect to make a return on PR in the first month or two, or sometimes three, and some businesses just take longer than others. But eventually, it should have a helpful return." -Michelle Songy, CEO, Press Hook
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"PR is helpful with recruitment, for people to see you and see you've been credited in the press, and what kind of press and buzz you guys have gotten for your organization." -Michelle Songy, CEO, Press Hook
- Part 1How AI is transforming PR — Michelle Songy // Press Hook
- Part 2 Does PR convert into qualified leads? — Michelle Songy // Press Hook
Up Next:
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Part 1How AI is transforming PR — Michelle Songy // Press Hook
Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. In today’s digital age, PR and AI are becoming increasingly intertwined. In fact, PR professionals are using AI-powered tools like ChatGPT to provide a new level of insight that traditional research methods simply can't match. Today, Michelle discusses how artificial intelligence is transforming public relations.
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Part 2Does PR convert into qualified leads? — Michelle Songy // Press Hook
Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. The marketing industry is experiencing a transformation with the emergence of technology-driven channels for creating brand influence and executing public relations. The shift is evident as these channels are no longer solely focused on generating awareness, but also on providing trackable and measurable results that impact the bottom line. Today, Michelle discusses whether PR converts into qualified leads.
