How AI is transforming PR — Michelle Songy // Press Hook
- Part 1 How AI is transforming PR — Michelle Songy // Press Hook
- Part 2Does PR convert into qualified leads? — Michelle Songy // Press Hook
Show Notes
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02:11The impact of AI on the PR industryIn the PR industry, AI is making the content creation process faster and more efficient. Additionally, AI is enhancing discovery and relevancy and facilitating communication and collaboration between brands, publicists, and journalists.
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04:24How AI is helping journalists build relationships with brands that want coverageJournalists can find it difficult to identify the most relevant brands and products for their stories using Google Search and social media. However, AI can identify who the relevant people are and find their contact information so journalists can contact them a lot quicker than before.
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05:23How journalists are leveraging AI toolsAI tools like ChatGPT are being used to efficiently gather and analyze big data, identify the most relevant products and experts, and even generate articles. By leveraging AI, journalists are able to streamline their research process and produce high-quality content more efficiently.
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06:50Ways that marketers can leverage AI for PRMarketers can use AI to find new angles for their brands and identify the most relevant media outlets for their pitches or topics. Essentially, by leveraging big data intelligence, AI tools help marketers make more informed decisions about their outreach and targeting strategies.
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08:26AI vs traditional research methodsInitially, the research process was very manual and the software to provide those contact lists was expensive. However, in comparison, tools like ChatGPT provide access to larger datasets, saving time, making the research process more efficient, and producing more accurate results.
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10:29The accuracy of ChatGPT resultsDue to the combination of multiple datasets, ChatGPT's results can change over time. But, in comparison to other software used to gather information, it is less biased making it a more accurate option for marketers.
Quotes
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"One of the ways marketers can use AI is to help them to find topics or angles for the clients that they're overseeing, or the brand that they're working for." -Michelle Songy, CEO, Press Hook
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"If you're looking for the most relevant audiences for people talking about vegan, keto, or sustainable fashion, etc, you can use AI to surface who are those journalists you should be contacting." -Michelle Songy, CEO, Press Hook
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"ChatGPT isnt perfectly accurate every time. But, I do think that it is less biased than some other software that we would use to get this information." -Michelle Songy, CEO, Press Hook
- Part 1 How AI is transforming PR — Michelle Songy // Press Hook
- Part 2Does PR convert into qualified leads? — Michelle Songy // Press Hook
Up Next:
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Part 1How AI is transforming PR — Michelle Songy // Press Hook
Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. In today’s digital age, PR and AI are becoming increasingly intertwined. In fact, PR professionals are using AI-powered tools like ChatGPT to provide a new level of insight that traditional research methods simply can't match. Today, Michelle discusses how artificial intelligence is transforming public relations.
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Part 2Does PR convert into qualified leads? — Michelle Songy // Press Hook
Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. The marketing industry is experiencing a transformation with the emergence of technology-driven channels for creating brand influence and executing public relations. The shift is evident as these channels are no longer solely focused on generating awareness, but also on providing trackable and measurable results that impact the bottom line. Today, Michelle discusses whether PR converts into qualified leads.
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