What plays would you call to scale a DTC business from startup to $10 million ARR?

Kelley Thornton, Founder and CEO of Tiege Hanley, shares his insights on scaling a D2C business from zero to $10 million in ARR. Focus on execution and iterative product improvement, Thornton emphasizes the significance of early market testing and finding the right marketing channels. He also encourages aspiring entrepreneurs to seize the opportunities within the DTC channel, emphasizing its level playing field and potential for success.

Episode Chapters

  • 00:32: Overview -- Welcome to MarTech PodcastnnThe host introduces the MarTech Podcast and teases the discussion topics, focusing on D2C marketing.nn01:27: Elevator Pitch -- Uncomplicated skin care systems for mennnExplains Tiege Hanley's mission to provide men with essential skincare tools through uncomplicated systems.nn02:09: Game Plan -- Scaling a D2C businessnnAdvice is provided for scaling a D2C business from $0 to $10 million in ARR, emphasizing the importance of execution and market testing.nn03:07: Shoutouts & Callouts -- Encouraging DTC marketers to startnnEncouragement is given to aspiring DTC marketers, highlighting the channel's potential despite increasing difficulty.

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