How Agentic AI will transform sales & marketing
Daniel Saks
Landbase
- Part 1 How Agentic AI will transform sales & marketing
- Part 2Why AI in GTM presents massive opportunities
Show Notes
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00:00Introduction to Agentic AI and its impact on marketing.Agentic AI's role in transforming marketing processes and workflows for businesses.
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05:45The potential impact of Agentic AI on marketers' jobs.Discussion on the future of marketers' roles with the rise of Agentic AI technology.
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10:20Predictions for the marketing landscape in 10 years with AI development.Insights into the future of marketing and the evolving role of AI in the industry.
Quotes
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"Agentic AI is going to be that much more impactful because it's not just about chatting, it's about your software working for you, so you can reclaim your day and do more of what you love." - Daniel Saks
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"If you take the optimistic side, I think this next generation of AI can free us up to reclaim our day, and do more of what we love, and be in person, and be more human, and connect again with nature. Because a lot of the manual repetitive tasks, or a lot of the soul-sucking elements of just being glued to your screen are going to go away. " - Daniel Saks
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"We trained this go-to-market model with 40 million campaigns, it has context to 175 million business contacts, 22 million businesses, ratings and reviews, the context of the public internet, a lot of private data. So just think of this as like the AI engine for go-to-market. And that way, we're able to tap the model to understand what campaigns are performing, what are not, what's trending." - Daniel Saks
Episode Chapters
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01:36Explain it to meAgentic AI explainedAgentic AI automates workflows by taking action based on data, unlike traditional AI which requires prompting and only generates responses.
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04:51Explain it to meTransformer modelsTransformer models, foundational to large language models, were introduced by Google's research paper "attention is all you need" and enable the next generation of AI.
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08:23Buy or SellMarketers' future with AIMarketers need to integrate AI to remain relevant, as manual repetitive tasks can be optimized, focusing instead on creativity and deep customer understanding.
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11:48Crystal BallMarketers in 10 yearsFuture marketers will focus more on creative strategy and brand campaigns while operational tasks will be automated, resembling marketing practices from 30 years ago.
- Part 1 How Agentic AI will transform sales & marketing
- Part 2Why AI in GTM presents massive opportunities
Daniel Saks
Landbase
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Part 1How Agentic AI will transform sales & marketing
Daniel Saks, Co-founder and CEO of Landbase, delves into the transformative impact of agentic AI on marketing. Discover how agentic AI moves beyond traditional AI by taking independent actions to streamline and optimize sales and marketing workflows. Daniel also shares intriguing insights on the revival of old-school marketing channels and the future balance between creativity and automation in the marketing world.
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Part 2Why AI in GTM presents massive opportunities
Daniel Saks, co-founder and CEO of Landbase, delves into the transformative potential of agentic AI in marketing. Discover how combining human wisdom with machine intelligence can revolutionize go-to-market strategies by optimizing campaigns and driving efficiency. Daniel shares insights on leveraging AI to reduce campaign failure rates, improve customer profiling, and streamline repetitive tasks, ensuring more time for creative and strategic pursuits.
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