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Jamie Domenici | Klaviyo
Agent-to-Agent Marketing
Marketers now have to reach AI agents as well as people. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM used by more than 200,000 consumer brands. She has led SaaS and SMB marketing for 20+ years, including senior roles at GoTo and Salesforce. Domenici covers marketing to agents while keeping control of…
Play PodcastJamie Domenici | Klaviyo
Budgeting for AI Agents
Marketing to agents without losing control of your brand. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM serving more than 200,000 consumer brands, with 20+ years in SaaS marketing. She explains how to market to agents while keeping control of your brand and customers. She also covers how growing up in the…
Play PodcastJamie Domenici | Klaviyo
When Do You Let AI Hit Send?
Marketing to AI agents without losing brand control.nnJamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She explains how to market to agents without giving up control of your brand or your customers. A closing lightning round covers her career,…
Play PodcastJamie Domenici | Klaviyo
What Happens When AI Does the Shopping?
Marketers must now reach shoppers whose purchases AI agents make. Jamie Domenici is Chief Marketing Officer at Klaviyo, with expertise in consumer CRM and AI-driven marketing. She explains how her team optimizes for both SEO and answer engine optimization (AEO), shifting content toward video, YouTube, Reddit and a website built to put visitors into the…
Play PodcastDamien Voita | AdRoll
How Buyers Actually Find Brands Now
Telling teams to "use AI" doesn't produce results. Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience in paid media and integrated campaign strategy. He explains why leaders must define what an effective AI outcome looks like before asking teams to experiment, and why a clear target, such…
Play PodcastKelly Hopping | 6sense
How to Become a Five-Time CMO
AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates risk for go-to-market teams. She explains how GTM intelligence platforms fill gaps that generic AI models miss, why context depth matters more than model size, and what marketers…
Play PodcastKelly Hopping | 6sense
When Every Dashboard Is Green and Nothing Works
AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how confidently wrong AI outputs mislead go-to-market teams. She points to closing the context gap in AI models, validating AI-driven insights against real buyer signals, and building go-to-market intelligence that accounts for the full customer journey,…
Play PodcastKelly Hopping | 6sense
Have You Read What Your AI Is Sending?
AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more automation doesn't equal more pipeline. She breaks down multi-touch attribution across a six-month lookback, the shift from bottom-of-funnel demand gen to owned content that surfaces in LLM answers, and using gifting for deal…
Play PodcastIsaac Ferreira | Shift Paradigm
Is the future all about marketing to machines?
AI agents are replacing humans as the primary marketing audience. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, has spent 25 years building growth systems across defense, healthcare, and enterprise technology. He explains how brands need to build AI awareness and visibility so agents recommend them during customer queries. He breaks down…
Play PodcastIsaac Ferreira | Shift Paradigm
Should companies focus on building their own intelligence layer?
Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating context matters more than model choice. He explains how enterprise AI accounts avoid training data leakage, why businesses should build fallback capability across multiple models, and when locally…
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