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Katherine Melchior Ray | Globe Ally
Is influencer marketing just a trend?
Understanding consumer behavior in new markets challenges businesses. Katharine Melchior Ray, president of Global Ally and expert in global marketing strategies, discusses leveraging AI for preliminary market research, emphasizing the necessity of context provided by human expertise. Uncover methods to integrate AI-driven insights while ensuring accuracy and cultural relevance in global marketing efforts.
Play PodcastScott Brinker | HubSpot / chiefmartec.com
Changes in the MarTech Landscape
Scott Brinker, VP of Platform Ecosystems at HubSpot, explores the rapid evolution of the Martech landscape with surprising insights on how AI is transforming vendor options. Discover how the industry's exponential growth, driven by technological advancements and AI, poses challenges and opportunities for marketers. Gain a deeper understanding of how to navigate this expanding technological…
Play PodcastDaniel Saks | Landbase
How Agentic AI will transform sales & marketing
Daniel Saks, Co-founder and CEO of Landbase, delves into the transformative impact of agentic AI on marketing. Discover how agentic AI moves beyond traditional AI by taking independent actions to streamline and optimize sales and marketing workflows. Daniel also shares intriguing insights on the revival of old-school marketing channels and the future balance between creativity…
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