Technology supported Agile Marketing — Andrea Fryrear // Agile Sherpas

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports agile marketing.
About the speaker

Andrea Fryrear

Agile Sherpas

 - Agile Sherpas

Andrea is a Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing.

Show Notes

Quotes

  • “Start with the visual board. Put it on a wall and run it for a little while because then you're going to know a lot more about what kind of tool you actually need. You will also be a smarter buyer of software.” - Andrea “Trello is a great entry point to simple visualization. It's so easy to understand as it looks and acts a lot like sticky notes on a wall.” - Andrea “I regularly use Aprimo and WorkFront. Other great tool is CoSchedule. Jira and Asana are the classic agile tools that have been common in software for a long time and are useful and doable in marketing as well.” - Andrea “If a task takes you less than an hour to complete don’t worry about making a card or a task in the project management tool.” - Andrea “Trello is a great tool because it is made to do a lot of things. You can get power ups in it that allow for parent-child card relationships. You can import data from all sorts of different tracking tools. And there’s more.” - Andrea “Maximize the amount of work not done.” - Andrea 

About the speaker

Andrea Fryrear

Agile Sherpas

 - Agile Sherpas

Andrea is a Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing.

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