Content Crowdsourcing that fuels social growth — David Morneau // inBeat Agency

Quotes

• "Typically, two teams are tied into the Micro-influencer marketing playbook. You've got the paid media team, and you've got the social media team." -David Morneau, inBeat Agency, Co-Founder

• "The paid media team looks for user-generated and influencer-generated content to power their new ads, test different variations, and get new markets." -David Morneau, inBeat Agency, Co-Founder

• "Micro-influencers are a great way to create that content pipeline that you need to power these paid media and social media teams in your eCommerce business." -David Morneau, inBeat Agency, Co-Founder

• "There's two ways that you can crowdsource your content at scale. Through Micro-influencers, where content quality will be higher, or through your customer base." -David Morneau, inBeat Agency, Co-Founder

• "We work with a lot of brands that will get customer-driven content by incentivizing them to create content through a hashtag. That's a way to drive a constant stream of user-generated content." -David Morneau, inBeat Agency, Co-Founder

• "When you go the Micro-influencer route, you can expect to pay a couple hundred to a thousand dollars per piece of content, depending on the complexity of what you're looking for." -David Morneau, inBeat Agency, Co-Founder

• "Targeting Hispanic women aged 25 -34, is easy. You can get people that match your target audience, create content towards that audience, deploy it in your Facebook ads, and measure the results." -David Morneau, inBeat Agency, Co-Founder

• "If you're looking to collect testimonial based content, you're gonna get much better results with people that actually love your product." -David Morneau, inBeat Agency, Co-Founder

• "You don't want to have someone saying, this skincare cream isn't amazing, but I haven't tried it nor do I care, and this is a paid collaboration. That has a level of trust of about zero." -David Morneau, inBeat Agency, Co-Founder

• "If you're looking to do feature-driven content, it doesn't really matter if the person has used the product before. You have to have someone that's good at creating the content." -David Morneau, inBeat Agency, Co-Founder

• "You want to create inspiration for multiple types of content. Then, it's about finding the right influencers or clients against that type of content that you're looking to create." -David Morneau, inBeat Agency, Co-Founder

• "Unlike the influencers where you've probably built in a clause in your contract asking for copyrights, with customers, you dont have rights to their content." -David Morneau, inBeat Agency, Co-Founder

• "With a piece of content that you really like, you can write to the person that we'd love to use your content in our ads. We can compensate you X, Y, Z for it. Would that be interesting for you?" -David Morneau, inBeat Agency, Co-Founder

• "It's okay to repost an influencer's post to your Instagram page and mention them. If someone decides to repurpose your podcast to promote their network, then it becomes a bit different." -David Morneau, inBeat Agency, Co-Founder

• "If you're dealing with your existing customers and you tick them off, that's very bad for you as a brand, right. You want to make sure that they're okay with you reusing their content." -David Morneau, inBeat Agency, Co-Founder