Should you give Google & Facebook Revenue Data? — Mike Nelson // Four15 Digital
Mike Nelson
Four15 Digital
- Part 1Google & Facebook’s Machine Learning Competition for Ad Budgets
- Part 2 Should you give Google & Facebook Revenue Data? — Mike Nelson // Four15 Digital
Show Notes
-
The Future of Ad Platforms (02:20)One of the trends were seeing is the focus on meta conversion events, sort of precursors to revenue. Another trend thats going to happen on Google - theyre going to be creating art, creating a story around other things besides sales.
- Part 1Google & Facebook’s Machine Learning Competition for Ad Budgets
- Part 2 Should you give Google & Facebook Revenue Data? — Mike Nelson // Four15 Digital
Up Next:
-
Part 1Google & Facebook’s Machine Learning Competition for Ad Budgets
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike is going to tell us his views on Google's use of machine learning and what it means for performance marketers.
Play Podcast -
Part 2Should you give Google & Facebook Revenue Data? — Mike Nelson // Four15 Digital
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike discussed his views on Google's use of machine learning and what it means for performance marketers, and today he'll tell us which way Google and Facebook are going to take their ad platform in the not-so-distant future.
