Google & Facebook’s Machine Learning Competition for Ad Budgets

Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike is going to tell us his views on Google's use of machine learning and what it means for performance marketers.
About the speaker

Mike Nelson

Four15 Digital

 - Four15 Digital

Mike is a Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business.

Show Notes

  • Mikes Background and Four15 (01:54)
    Ive got a co-founder and together we started Four15 agency about a year ago. Before that, both he and I worked at various places, in-house, agencies, etc.
About the speaker

Mike Nelson

Four15 Digital

 - Four15 Digital

Mike is a Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business.

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