eCommerce tech stacks & strategies — Scott D. Clary // Success Story Podcast

Quotes

• "Immediate trust has to be built when you're dealing with a transactional customer." -Scott D. Clary, Success Story Podcast, Founder

• "Provide a level of social proof so the second somebody hits your website, they feel comfortable buying from you. If you're unknown, they feel like other people are using your brand." -Scott D. Clary, Success Story Podcast, Founder

• "If we can provide social proof quickly, and make people feel comfortable, we'll notice that the conversions become easier. The chance of them subscribing becomes higher. " -Scott D. Clary, Success Story Podcast, Founder

• "We focus on user generated content on socials. Customers and influencers use our product in an unsalesy way. It's an organic use of your product that resonates the most with an audience." -Scott D. Clary, Success Story Podcast, Founder

• "Gary Vee style content falls in line with a longer sales cycle, where somebody is exploring products, doing research for months, before making a purchase decision." -Scott D. Clary, Success Story Podcast, Founder

• "With D to C purchases, people make buying decisions quickly. Our average order value is $60 right now. Its not a lifetime commitment where somebody's buying 5 million dollar software." -Scott D. Clary, Success Story Podcast, Founder

• "Trend.io and Billo allow you to post your product into marketplaces of influencers with audiences from 10,000-100,000. You wont spend $5,000 on the partnership, and a video costs $100-$200." -Scott D. Clary, Success Story Podcast, Founder

• "If you're just starting out, and you only want to spend a little bit of money on UGC, $1000 can get you a couple pieces of content. And you can keep doing this month over month." -Scott D. Clary, Success Story Podcast, Founder

• "The most important thing with UGC is that influencers shouldn't be selling your product. They should be using it." -Scott D. Clary, Success Story Podcast, Founder

• "I like to ask influencers to take a video of them using the product in their daily life. The product is secondary to the main theme of the video." -Scott D. Clary, Success Story Podcast, Founder

• "Trend.io posts on their own social. They provide engagement rates and other things you'd normally look for when paying an influencer. Then, the content can be repurposed onto your social." -Scott D. Clary, Success Story Podcast, Founder

• "Trustpilot serves 2 purposes. If you're doing a good job and have a great product, when somebody Googles your product, Trustpilot ranks high, and they have a high domain authority." -Scott D. Clary, Success Story Podcast, Founder

• "Set up a system that always asks people who buy your product to rate on a third-party site. It sets up trust and will be a great feedback mechanism for your product." -Scott D. Clary, Success Story Podcast, Founder

• "UpPromote allows you to set up a branded affiliate ambassador program that lives on your site. Influencers have the opportunity to make 10%-30% off every sale." -Scott D. Clary, Success Story Podcast, Founder

• "I like to use apps that allow one person to scale to the efficacy of 10 people." -Scott D. Clary, Success Story Podcast, Founder