Gary V style podcast content marketing — Scott D. Clary // Success Story Podcast

Quotes

• "A good content marketing strategy involves hitting Instagram, TikTok, YouTube, Twitter, and Facebook. You have to constantly be showing, and putting out new content all the time." -Scott D. Clary, Success Story Podcast, Founder

• "Most of the content on social media doesn't have a long lifespan. Excluding YouTube, most of the content lasts for a couple minutes or a couple seconds." -Scott D. Clary, Success Story Podcast, Founder

• "You need to have non-stop content going out if you want to have any sort of impact on ranking, keywords, and driving traffic on organic SEO." -Scott D. Clary, Success Story Podcast, Founder

• "Organic content doesn't cost a lot to create compared to paid. But, it's the one thing that can differentiate your business if you understand how to market content at scale." -Scott D. Clary, Success Story Podcast, Founder

• "Find a way to include your core pillar content in your content marketing strategy, that gets blasted across all your social." -Scott D. Clary, Success Story Podcast, Founder

• "If you create that long-form content, or 30-60 minute podcast correctly, all the content derived from that can be pushed out across all your social media." -Scott D. Clary, Success Story Podcast, Founder

• "You can break podcast video down into 3-5 minute clips for Instagram and Facebook. For Twitter, break it down into one or two minute clips." -Scott D. Clary, Success Story Podcast, Founder

• "You can pull 30-50 different assets out of a 30-60 minute long form interview style podcast." -Scott D. Clary, Success Story Podcast, Founder

• "When I'm editing my video, I put timestamps at every single question. So I can break that into little clips quite easily and there isnt a lot of effort." -Scott D. Clary, Success Story Podcast, Founder

• "I use Otter.ai to transcribe. It does a pretty good job of transcribing with very little editing. Then, I can put that right up onto my website." -Scott D. Clary, Success Story Podcast, Founder

• "The Veme.ly app can be used for Gary Vee style clips. You can have all your presets and formats set up, and transcribe the social clips in the app." -Scott D. Clary, Success Story Podcast, Founder

• "Avoid hiring a full team of video editors, or copywriters outside your current team. If you have your process in place, you have the tools and tech that allow you to do it quite simply." -Scott D. Clary, Success Story Podcast, Founder

• "To be effective on social media, you always have to be showing up. You have to put out a lot of content because people's attention spans are very short." -Scott D. Clary, Success Story Podcast, Founder

• "With Google analytics, I can tie a dollar value back to the amount of content I'm pushing out. I'll see the number of people coming in from my socials that convert into paying customers." -Scott D. Clary, Success Story Podcast, Founder

• "If I build a larger, more engaged community, that will lead to a larger following. Then, I can command a higher ad rate because I have a larger community." -Scott D. Clary, Success Story Podcast, Founder

• "As that pillar podcast content captures the questions that a buyer would have, all the derived assets are valuable, and attract leads from your prospects." -Scott D. Clary, Success Story Podcast, Founder

• "I find that UGC is a much more effective investment for D to C versus a conversation like this broken down into smaller little clips." -Scott D. Clary, Success Story Podcast, Founder

• "In an interview for an enterprise B2B product, Id be asking you questions that my buyer is asking, and all my talking points are relevant pieces of information from a potential buyer." -Scott D. Clary, Success Story Podcast, Founder