Email Week: Writing Email that Converts into Business Results — Tracy Sestili // SparkPost

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• Part 1Email Week: The Scope & Size of Email as a Channel

  Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today we start with a discussion about the landscape of email as a marketing channel.

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  Part 2Email Week: Writing Email that Converts into Business Results — Tracy Sestili // SparkPost

  Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss writing email copy that converts into business results.

• Part 3Email Week: The Tech Behind Email Deliverability — Tracy Sestili // SparkPost

  Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss the tech behind email deliverability.

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• Part 4Email Week: How the biggest email sender in the world uses email — Tracy Sestili // SparkPost

  Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss how the biggest email sender in the world uses email.

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• Part 5Email Week: Isn’t email supposed to be dead? — Tracy Sestili // SparkPost

  Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss the future of email.

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