Email Week: The Scope & Size of Email as a Channel

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today we start with a discussion about the landscape of email as a marketing channel.
About the speaker

Tracy Sestili

SparkPost

 - SparkPost

Tracy is the Head of Marketing at SparkPost, which is a sponsor of the MarTech podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails.

Show Notes

  • Tracys Background (02:06)
    Im one of those people that jumped from the dark side of IT and Business Operations into Marketing.
About the speaker

Tracy Sestili

SparkPost

 - SparkPost

Tracy is the Head of Marketing at SparkPost, which is a sponsor of the MarTech podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails.

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